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	<title>Comments on: Marketing: What&#8217;s Missing From Everyone&#8217;s Marketing Plan Drafts?</title>
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	<link>http://scorementors.wordpress.com/2008/09/09/marketing-whats-missing-from-everyones-marketing-plan-drafts/</link>
	<description>A blog by the small business experts at SCORE, Counselors to America&#039;s Small Business</description>
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		<title>By: Avoid These 8 Mistakes in Your Business Plan &#171; Learned At SCORE Chicago</title>
		<link>http://scorementors.wordpress.com/2008/09/09/marketing-whats-missing-from-everyones-marketing-plan-drafts/#comment-642</link>
		<dc:creator>Avoid These 8 Mistakes in Your Business Plan &#171; Learned At SCORE Chicago</dc:creator>
		<pubDate>Wed, 24 Sep 2008 13:44:29 +0000</pubDate>
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		<description>[...] Related post of mine: What&#8217;s Missing From Everyone&#8217;s Marketing Plan Drafts? [...]</description>
		<content:encoded><![CDATA[<p>[...] Related post of mine: What&#8217;s Missing From Everyone&#8217;s Marketing Plan Drafts? [...]</p>
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		<title>By: Maria Marsala</title>
		<link>http://scorementors.wordpress.com/2008/09/09/marketing-whats-missing-from-everyones-marketing-plan-drafts/#comment-538</link>
		<dc:creator>Maria Marsala</dc:creator>
		<pubDate>Thu, 11 Sep 2008 23:50:14 +0000</pubDate>
		<guid isPermaLink="false">http://scorementors.wordpress.com/?p=985#comment-538</guid>
		<description>Thanks for the reminder. 

It&#039;s funny how people create plans cause they want to do something better, make more money and have more time -- and then forget to use the plan do to that.  Systems are so important, including a system to monitor the efforts you&#039;ve put into your plan.  

So often, the way business owners monitor is at tax time when they see what they made for the year.  So sad.  

That&#039;s why when a client of mine creates their One Page Business Plan(r)  the next step is not executing the plan.

Now a days there are so many options for the monitoring system -- a performance management system.  Paper system, excel spreadsheet, an online performance system or software like MS Project.   Main things is you do it!

---------
I remember a time when an advertising client-- new to business, had been asked to be on the board of a chamber of commerce.  He was conserned about he was going to do that and start/run his business. 

We figured out what they wanted ... for free of course -- equated to $28,000!   So instead, he asked them &quot;what was the one thing they wanted more than anything else&quot;  ... they told him, he did that one thing and got good advertisement.  

And maybe years from now when he can afford to provide more time to the group; and IF he wants to provide them with his expertise for free -- he can do that, too.</description>
		<content:encoded><![CDATA[<p>Thanks for the reminder. </p>
<p>It&#8217;s funny how people create plans cause they want to do something better, make more money and have more time &#8212; and then forget to use the plan do to that.  Systems are so important, including a system to monitor the efforts you&#8217;ve put into your plan.  </p>
<p>So often, the way business owners monitor is at tax time when they see what they made for the year.  So sad.  </p>
<p>That&#8217;s why when a client of mine creates their One Page Business Plan(r)  the next step is not executing the plan.</p>
<p>Now a days there are so many options for the monitoring system &#8212; a performance management system.  Paper system, excel spreadsheet, an online performance system or software like MS Project.   Main things is you do it!</p>
<p>&#8212;&#8212;&#8212;<br />
I remember a time when an advertising client&#8211; new to business, had been asked to be on the board of a chamber of commerce.  He was conserned about he was going to do that and start/run his business. </p>
<p>We figured out what they wanted &#8230; for free of course &#8212; equated to $28,000!   So instead, he asked them &#8220;what was the one thing they wanted more than anything else&#8221;  &#8230; they told him, he did that one thing and got good advertisement.  </p>
<p>And maybe years from now when he can afford to provide more time to the group; and IF he wants to provide them with his expertise for free &#8212; he can do that, too.</p>
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		<title>By: Peggy Duncan</title>
		<link>http://scorementors.wordpress.com/2008/09/09/marketing-whats-missing-from-everyones-marketing-plan-drafts/#comment-523</link>
		<dc:creator>Peggy Duncan</dc:creator>
		<pubDate>Wed, 10 Sep 2008 18:18:10 +0000</pubDate>
		<guid isPermaLink="false">http://scorementors.wordpress.com/?p=985#comment-523</guid>
		<description>Outstanding post, Peg. I&#039;ve always heard that marketing is 80% of business and I don&#039;t think most people realize that. Two books I read when I started my business: Getting Business to Come to You by Paul and Sarah Edwards, and also 101 Ways to Promote Yourself by Raleigh Pinskey...both have terrific no- and lost-cost ways to market. But as you say, no cost still takes time.</description>
		<content:encoded><![CDATA[<p>Outstanding post, Peg. I&#8217;ve always heard that marketing is 80% of business and I don&#8217;t think most people realize that. Two books I read when I started my business: Getting Business to Come to You by Paul and Sarah Edwards, and also 101 Ways to Promote Yourself by Raleigh Pinskey&#8230;both have terrific no- and lost-cost ways to market. But as you say, no cost still takes time.</p>
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