Is Trust Related to Relationship?
November 24, 2008
In many Asian cultures, the sales process is delayed until a relationship is developed. As Americans we like to get on with the deal and go on to the next. What is the hurry? Do we even know who we are dealing with much of the time? The period building the relationship is crucial for many reasons, but the most important one is TRUST. Trust builds integrity in our lives and in our business. The basic question is which is more important the relationship or the transaction? That is why women make such good networkers. We enjoy knowing our clients as our friends and our natural nurturing instinct helps us build the trust for not one sale, but multiple sales. Products don’t make the sale, people make the sale. Good for us, ladies. We have know this all along.
Been burned with a trust? So have we all, but what is your story?
Entry Filed under: Growing, Leadership, Life Balance, Managing, Marketing, Minority Entrepreneurs, Starting, Success, Veteran Entrepreneurs, Women in Business, Young Entrepreneurs. Tags: relationship, sales process, trust.
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1. Conspirama | November 24, 2008 at 9:03 AM
Is Trust Related to Relationship? « SCORE Women’s Success Blog…
In many Asian cultures, the sales process is delayed until a relationship is developed. As Americans we like to get on with the deal and go on to the next. What is the hurry? Do we even know who we are dealing with much of the time? ……
2.
Betty Otte | November 24, 2008 at 2:53 PM
Hi, thank you for your comment. Interesting point as when deals are done too quickly it is easier to provide a false front. As you say, what is the hurry — this is especially true in situations where long term relationships are built. I wouldn’t worry about a relationship with the checker at the super market, but I sure would with an attorney or client.
Betty
3.
Arts Musings | November 25, 2008 at 3:42 PM
Trust is everything in any kind of relationship. Consider this: would you continue to share of yourself with a friend when they’ve broken your trust? Would you continue to do business with someone who has done the same? Where would they stand with you on integrity, your beliefs and your sense of fairness?
Without trust, there is no basis for any kind of relationship. Trust is that simple component that plays a big role in how we ineract with others.
You’re right – that does take time! …but it’s so very much worth it.
4.
Rachel Elliott | November 27, 2008 at 8:37 PM
Building a relationship of trust in business is more challenging for those of us who work remotely. Telephone conversations provide me with the chance to connect for imformally to coworkers. I also find that I need to take a step back from emails before sending to make sure I’m connecting in a way that builds trust and connection – not just firing off a quick response that might come across as flippant. I appreciated your relevant reminder, and an article on authenticityat a great site I found for women business support. Thanks again.
5.
PK | November 28, 2008 at 11:48 AM
What a great blog. I wish we would all slow down and spend more time on relationships. It is so important. Thank you for reminding us of this-SCORE. Another great resource that Rachel mentioned in her previous comment is a website called w2wlink.com. I found it very useful as well-lots of great articles and resources for professional women. I appreciate all the tips I can get to help me move forward in my career!
6.
Betty | November 28, 2008 at 2:09 PM
Hi, Rachel: thank you for your very insightful comment. The idea of stepping back and rereading an e-mail b/4 sending is excellent. How many times have all of us sent an e-mail and then were sorry we did so. Or worse yet, sent reply sending copies that should not have been sent. The added benefit is to check grammar. Sometimes we write like we talk and it doesn’t work in print.
7.
Betty | November 28, 2008 at 2:18 PM
Hi: PK: Thank you for mentioning SCORE. Hope you have taken the opportunity to use SCORE services. In the past, we talked about SCORE being the best kept business secret but, now due mostly to word of month, SCORE has much more visibility. I will check out the web site you mention above. Yes, we can use all the tips we cana get.
Betty