Marketing: Finding Your Voice on LinkedIn

Be Positive. Be Yourself.

LinkedIn has more than 40 million users in 170 industries.

If this is new to you, here’s the quick version. LinkedIn is an online, social network primarily for business.

Visit, www.linkedin.com. Create a profile with your name, picture and info about your career background. Then, you can send invididual email invites or load in your email contact list to be part of your online network.

This gives you a way to assemble close and acquaintance business connections in your own online, address book. Very basic. Now here is the beauty of it.

Improve Your Google Search Results: When you set up your profile, you can create a custom URL that has your first and last name. This will show up in Google results after about 48 hours and helps clients find you online.

Share Your News. You can post a sentence update about yourself, your business, an event that your connections see. You can share valuable info with contacts, without multiple emails. Just a simple weekly update.

Ask Questions/Answer Questions. You can learn from the 40 million users by asking your questions. You get many answers and can choose what helps you the most. SCORE mentors are online and often answer small biz questions.

Get Recommendations. You can send individual messages to your contacts asking for a reference. These testimonials are powerful on LinkedIn. This is a way to show that you and your business are excellent.

Be courteous. If you want to reach out to someone with a business idea, send an InMail message via LinkedIn. Many folks use a personal address with their profile, send personal messages not pitches to that address.

You will find a SCORE group online. Search groups and join us. 
It’s free. Sign up for LinkedIn.

Christine Banning, SCORE
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