Get Inspired

Business today is more challenging than ever before. Inspiration is what we need to be better at what we do. I just attended a business expo in NYC and was able to listen to some inspiring business authors.

Frances Cole Jones was a dynamic speaker who wrote “The Wow Factor.” Her focus is on developing effective communication skills. The things that she spoke about may also be helpful to you.

An audience will assess you when you speak: verbally, vocally and visually. We all know this when we hear any speaker, we judge them and have our first impressions. Here are a few interesting facts that Frances mentions:

• 7% is verbal, what you say and how you say it.
• 38% is vocal, tone, quality and enthusiasm.
• 55% is visual, what your body is doing.
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Three Tips

1. Never use a podium as your body is much more interesting and memorable for an audience. Keep your hands open and visible, never fold your arms or fold your hands. Studies have shown that people trust you more when they can see your hands.
2. Include stories when speaking as stories are more compelling and memorable when a point is being made.
3. Remember the rule of three. People can only remember three things, so when making a point use only three examples.

I would recommend this book as it has so many more things that will help you in today’s business world, www.thewowfactor-thebook.com.

Julie Brander, New Haven SCORE
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Grow Your Biz Using Social Media

Avaya’s Small Business Communications Makeover Contest
Small Biz Contest. What’s Your Disconnect? Want to win a communications makeover and new IP office system? Enter Avaya’s Small Business Communications Makeover Contest. Submit a short video or online written entry about communications “disconnects” costing your businesses pain, time and money. Enter by October 15th. Enter here.

DELUXE Corporation Foundation Provides Major Grant
DELUXE Corporation Foundation selects SCORE as a major grant recipient to develop a new counseling methodology for small business mentoring. This methodology will help increase business survival rates and create new business and jobs. SCORE thanks DELUXE for its tremendous support of small business. Learn more.

Avaya’s Small Business Communications Makeover Contest
Small Biz Contest. What’s Your Disconnect? Want to win a communications makeover and new IP office system? Enter Avaya’s Small Business Communications Makeover Contest. Submit a short video or online written entry about communications “disconnects” costing your businesses pain, time and money. Enter by October 15th. Enter here.

DELUXE Corporation Foundation Provides Major Grant
DELUXE Corporation Foundation selects SCORE as a major grant recipient to develop a new counseling methodology for small business mentoring. This methodology will help increase business survival rates and create new business and jobs. SCORE thanks DELUXE for its tremendous support of small business. Learn more.

Avaya’s Small Business Communications Makeover Contest
Small Biz Contest. What’s Your Disconnect? Want to win a communications makeover and new IP office system? Enter Avaya’s Small Business Communications Makeover Contest. Submit a short video or online written entry about communications “disconnects” costing your businesses pain, time and money. Enter by October 15th. Enter here.

DELUXE Corporation Foundation Provides Major Grant
DELUXE Corporation Foundation selects SCORE as a major grant recipient to develop a new counseling methodology for small business mentoring. This methodology will help increase business survival rates and create new business and jobs. SCORE thanks DELUXE for its tremendous support of small business. Learn more.

Christine Banning, SCORE
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Save Time & Resources

In these economic times, resources are limited in many businesses today which make outsourcing an option to get a project or task done with a fixed cost.

The following options can be considered.

• A  small company can consider partnering with a larger company by providing their expertise as a subcontractor. This can be done by registering with the state and bidding on state contracts. In most states there is a department of administrative services that helps a business who has been in business for 2 or more years. In Connecticut, www.das.gov and www.sba.gov offer matchmaking events where small businesses are introduced to larger businesses for tasks that they need help with. Many larger companies use smaller companies to subcontract work to.
• It is also possible to find companies who can produce, fulfill and ship products to buyers which allow design and marketing to stay in house. This is a process where a manufacturer will drop ship merchandise and stock inventory for a fee. If a service business needs help…temporary help is an option. Part time help makes sense in busy times and in slow times you are not locked into a fixed payroll.
• Outsourcing human resources and management tasks that are labor intensive and costly makes sense. Payroll is very common and ends up being more cost effective than hiring an accounting firm or hiring a full time employee.
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When things can be outsourced it allows the company to focus on its customers and sales. Look into the options that make sense for your business.

Share ideas that have worked for you to make your business run more efficiently.

Julie Brander, New Haven SCORE
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10 Ways Your Biz Can Go Green… And Save Money

Businesses are making it their business to help save natural resources. Many of these tips will not only save the earth, but also help save money.

1. Buy energy efficient equipment.
2. Buy energy efficient light bulbs.
3. Buy hybrid cars.
4. Use environmentally friendly soaps and cleaning supplies.
5. Provide products and services that are environmentally friendly.
6. Get educated about how to “go green”. 
7. Allow employees to work from home to save gas.
8. Send documents electronically whenever possible.
9. Recycle paper, boxes, bags and cups.
10. Reuse whatever you can and recycle whatever you can’t.

Not only will these tips save our natural resources it will also minimize business expenses.  Can you think of other tips that will be useful in business?

Julie Brander, New Haven SCORE
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How Do You Boost Profits in a Recession?

In this recession we are all thinking that if we lower prices we will get more business…but guess what?  Price is a losing battle because when you discount your products or services you are driving your revenues down and your profit margins. Always remember, we are in business to make a profit.

Price cutting is NOT the answer:

Leverage the benefits of your products and services.

• Give guarantees
• Build sales with value
• Gauge sales by phone calls, are customers calling you?
• Gauge sales by clicks, is your website getting visitors?
• Consider cause marketing; can a percentage of all sales be donated to your favorite charity or your customer’s favorite charity?
• Be a better corporate citizen: publicize how you are going green by saving resources and preserving the environment.
• Become more relevant to your customers educate them and help them this builds trust, credibility and loyalty.
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Create value for customers and value is not just price.  Drive sales with the benefits you can offer.  Listen to your customers and stimulate sales through loyalty.  These are a few ideas that I learned when I attended Advertising Week in NYC.  Are there other ideas that you can share on how to keep your customers coming back.

Julie Brander, New Haven SCORE
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Start a Business You Love.
Stay in Business with Smarts.

To all Entrepreneurs:

Always remember that the passion and enthusiasm that you have for your business will create success. Being creative is essential as all products and services enhance our lives or make them easier…businesses solve problems.  Simplify your business so that it is always enjoyable…when it stops being fun it is time to get out.

Bonus: Free Webinar: If you’re ready to start a business, go for it. To learn more about starting your business and taking your first steps, join me today at Noon.

Free, How To Really Start Your Own Business Webinar. Sign up now.

Special thanks to The Company Corporation for sponsoring and hosting the Webinar. Fellow SCORE Blogger Steve Bloom will also be a presenter.

Julie Brander, New Haven SCORE
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6 Tips for Success

Passion: If you don’t love what you do then you need to seriously think about doing something else. Work never feels like work if you love your job.

People: Surround yourself with bright, energetic, optimistic people. Choose people who can get things done. Never work with anyone who causes you stress.

Planning: Always update your plan. Be aware of all aspects of your business and respond to the changes in your customer needs, the market and the finances.

Persistence: Continue to work your plan and never give up. Be open to change. If one thing doesn’t work try something else.

Personal well being: It is important to take a break, a day or two off and revitalize yourself so that you can mentally get back into the focus of the business.

Profits: You are in business to make a profit. Staying on top of the business and being aware of where the profits are. Know who your best customers are and nurture those relationships so that your company will continue to grow and be profitable.

Please share other success tips that have worked for you.

Julie Brander, New Haven SCORE
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Tips and Tools for Creating Brochures

The purpose of a brochure is to inspire the perspective customer to do business with you.

A Brochure:

1. Helps you establish credibility.
2. Gives you the ability to explain what your company does.
3. Explains the reasons the customer needs your services or products.
4. Will focus on the benefits of your services or products in detail.

Brochure Content:

• Is it eye catching?
• Does it establish credibility? List your credentials and experience
• Are the benefits to the customer listed?
• Are the products or services clearly described?
• Are the prices listed (optional if applicable)?
• Are their graphics, pictures if applicable?
• Is it easy to read and written in simple language?
• Are the type sizes and styles easy to read?
• Is it written in sincere friendly easy to understand language?
• Have you used bold face and bullets to emphasize key points?
• Does it provide a call for action?
• Does it include your name and phone number in more than one place?
• Is there an email and website available?
• Is the address included with directions if applicable
• Consider attaching your business card

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Make sure your brochure is printed on heavier paper stock, perhaps in color and hand it out at networking events along with your business card.

Julie Brander, New Haven SCORE
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Finding the Right Image

Look at other business cards and identify your likes and dislikes, your business card reflects who you are, it captures the essence of your business image.

Consider an eye catching logo, graphic or picture if appropriate.
A business card should:

• Have your business name that is clear and easy to read Have a tag line to convey the benefits at a quick glance
• Must be printed on heavy card stock
• Can be printed on both sides for additional information/appointments
• Always include your name and title, address, phone number, fax number, email address and website.

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Carry at least 20 cards at all times and hand to everyone you meet

Please share ideas that you have used on your business cards that have been effective in your business.

Julie Brander, New Haven SCORE
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Upcoming Webinar

Check out the “Successfully Running a Small Business Summit” on July 14, 2009.  Click here to register.

Title: Money Saving Tips on How to Recession Proof your Business
Presenter: Julie Brander, MBA, Adjunct Professor of Buisness and SCORE Mentor
Date: July 14, 2009
Time: 11:00 PST
Duration: 45 minutes
Summary: We’ll discuss ways to save money and immediate action steps to reduce expenses. Examples of how to save money will be explained in the following categories: business, personal, automobile and household.

Julie Brander, New Haven SCORE
View posts by Julie Brander